Information Package / Course Catalogue
Entrepreneurship and Logistics
Course Code: ULT306
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 6
Objectives of the Course

Entrepreneurship and innovation are the are the highest value-added elements in the new economy. This class aims to teach students interested in entepreneurship about creating awareness as applied to their career.

Course Content

Providing theoretical information on entepreneurship and formulating a business plan, analyzing successful business models, preparing and presenting business models.

Name of Lecturer(s)
Learning Outcomes
1.Will be able to count the foundational principles of entrepreneurship.
2.Will be able to distinguish when a business idea is valuable and innovativew
3.Will be able to construct a business plan and model.
4.will be able to apply methods of market research to the business idea.
5.Will be able to carry out financial planning with the business idea.
6.Will be able to consider goods/services manufacturing with relation to the business idea.
Recommended or Required Reading
1.The Lean Startup - How Today's Entrepreneurs use Continious Innovation To Create Radically Sucessful Businesses' Eric Ries, Crown Business 2011 Web sitesi: http://www.slideshare.net/mobile/PaulShawSmith/business-planning-for-startups
2.Girişimcilik_Anadolu Üniversitesi
3.Ulegas
Weekly Detailed Course Contents
Week 1 - Theoretical
Principle foundations of Etrepreneurs, Entrpreneurship, foundations of entrepreneurial thought, testing of entrepreneurial identity
Week 2 - Theoretical
Entrepreneurial process, developing business ideas, and creativity Techniques for solving creative problems, innovation
Week 3 - Theoretical
Business plan concepts and business plan elements (market research) Researching the market with primary and secondary sources, identifying clients and their current and future needs
Week 4 - Theoretical
Business plan concepts and business plan elements (market research) Analysis of mixed marketing along the lines of the marketing plan (good, price, distribution)
Week 5 - Theoretical
Business plan concepts and business plan elements (manufacturing, production/service plan) planning production
Week 6 - Theoretical
Business plan concepts and business plan elements (management plan) Considering management plan and its adaptation to the business plan Human resources management
Week 7 - Theoretical
Business plan concepts and business plan elements (financial plan) Finding financial sources, planning the investment, preparing the financial portrait, and principles of financial management, Accounting (budget and cash flow)
Week 8 - Theoretical
Market Research and workshop project according to the market plan
Week 9 - Theoretical
Market Research and workshop project according to the market plan
Week 10 - Theoretical
Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management
Week 11 - Theoretical
Business plan concepts and a holistic view, for example business applications, sustainability, change management, and growth Information management
Week 12 - Theoretical
Writing of Business Plan and Presentation
Week 13 - Theoretical
Writing of Business Plan and Presentation
Week 14 - Theoretical
Writing of Business Plan and Presentation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Assignment2%10
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Assignment2228
Individual Work130452
Midterm Examination120121
Final Examination131132
TOTAL WORKLOAD (hours)152
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
OÇ-1
4
3
2
3
3
3
2
5
OÇ-2
3
3
4
4
4
5
5
4
OÇ-3
4
3
4
4
3
4
4
3
OÇ-4
3
4
3
2
3
2
4
3
OÇ-5
3
2
3
4
2
4
3
2
OÇ-6
2
2
4
3
3
3
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026