Information Package / Course Catalogue
Managerial Economics
Course Code: ECO313
Course Type: Non Departmental Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

Equip students with some tools of economics for the purpose of solving business problems.

Course Content

The Fundamentals of Managerial Economics, Market Forces: Demand and Supply, The Theory of Individual Behaviour, Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets, The Economics of Information.

Name of Lecturer(s)
Learning Outcomes
1.Recognises and describes the breadth of economic problems they may confront as managers in the workplace.
2.Demonstrates methods and techniques to solve standard pricing problems.
3.Identifies and appraises important trade-offs inside and outside the firm.
4.Explains the central problem of incentives in organisations and evaluates strategies for firms to deal with this problem.
5.Analyses real world business problems with a systematic theoretical framework.
Recommended or Required Reading
1.Dominick SALVATORE, Managerial Economics in Global Economy, 5 th Edition, Thomson South-Western, 2004.
2.Özer ERTUNA, Yönetim Ekonomisi, Okan Ünv. Yayınları, 2012.
Weekly Detailed Course Contents
Week 1 - Theoretical
The Fundamentals of Managerial Economics
Week 2 - Theoretical
Market Forces: Demand and Supply
Week 3 - Theoretical
Quantitative Demand Analysis
Week 4 - Theoretical
The Theory of Individual Behaviour
Week 5 - Theoretical
The Production Process and Costs
Week 6 - Theoretical
The Organization of the Firm
Week 7 - Theoretical
The Nature of Industry
Week 8 - Theoretical
Managing in Competitive, Monopolistic, and Monopolistically Competitive Markets
Week 9 - Intermediate Exam
Midterms
Week 10 - Intermediate Exam
Midterms
Week 11 - Theoretical
Basic Oligopoly Models; Game Theory: Inside Oligopoly
Week 12 - Theoretical
Pricing Strategies for Firms with Market Power
Week 13 - Theoretical
The Economics of Information
Week 14 - Theoretical
Advanced Topics in Business Strategy
Week 15 - Theoretical
A Manager’s Guide to Government in the Marketplace
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Individual Work130226
Midterm Examination115116
Final Examination120121
TOTAL WORKLOAD (hours)102
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
2
3
4
3
2
4
OÇ-2
2
3
4
3
2
4
OÇ-3
3
4
4
2
3
4
OÇ-4
3
2
4
3
2
4
OÇ-5
2
3
4
3
2
4
Adnan Menderes University - Information Package / Course Catalogue
2026