Teach basic concepts and components of marketing.; Understand the consumer behavior and expectations.; Know how to satisfy the needs of the consumers.; Define basic principles and concepts of marketing. Be able to analyze consumer and industrial markets,; Explain the relationships between Macro and micro-environmental factors and marketing,; Recognize marketing information systems and marketing research applications. ; Explain market segmentation, positioning and target market selection,; Recognize marketing mix strategies that are used by marketing managers.

Basic concepts, changes in marketing, market and types of marketing, marketing planning principles, micro and macro environment of marketing, consumer markets, institutional markets, international markets, the market measurement, the principles of target market segmentation, marketing mix, product and services, price, place and distribution channels, promotion, case studies and application.