Information Package / Course Catalogue
Marketing Research
Course Code: İŞLT307
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The aim of the course is to make the student both know concepts related to several marketing problems and to carry out, conclude and interpret a marketing research process.

Course Content

Overview of marketing research process, research design and possible error sources, measurement and scaling…

Name of Lecturer(s)