Information Package / Course Catalogue
| Course Code | : İŞLT307 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
The aim of the course is to make the student both know concepts related to several marketing problems and to carry out, conclude and interpret a marketing research process.
Overview of marketing research process, research design and possible error sources, measurement and scaling…
| 1. | Knows the basic terms about research and marketing research. |
| 2. | Gives contemporary examples and have a vision regarding future. |
| 3. | Knows the research methods. |
| 4. | Understands the importance of marketing research in management and business world. |
| 5. |
| 1. | A. Ercan GEGEZ, Pazarlama Araştırmaları, Beta Basım Yayım, İstanbul, 2010. |
| 2. | Cemal YÜKSELEN, Pazarlama Araştırmaları, 5. Basım, Detay Yayıncılık, Ankara, 2011. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 0 | 3 | 39 |
| Individual Work | 13 | 0 | 2 | 26 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 102 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 2 | 3 | 4 | 3 | 2 | 2 | 3 | 2 | 4 | ||||||
OÇ-2 | 3 | 2 | 3 | 2 | 2 | 2 | 4 | 2 | 4 | ||||||
OÇ-3 | 2 | 3 | 4 | 3 | 2 | 2 | 3 | 2 | 4 | ||||||
OÇ-4 | 3 | 2 | 3 | 2 | 2 | 2 | 4 | 2 | 4 | ||||||
OÇ-5 | |||||||||||||||