Information Package / Course Catalogue
Sales Management
Course Code: İŞLT312
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The aim of the course is to stress on buying/buying process for the development of collaboration of businesses, besides to underline customer relations and modern sales methods for long term success of business.

Course Content

Sales process, modern sales methods, sales forecast analysis of sales goals, customer relations, sales performance.

Name of Lecturer(s)
Learning Outcomes
1.Understands the importance of sales in terms of business and knows the relation between marketing and sales.
2.Defines sales targets and projects sales.
3.Knows choice, education, motivation, waging and evaluation of performance of sales force.
4.Knows the problems that sales personnel and managers may face in business world and generates solution.
5.
Recommended or Required Reading
1.Erdoğan TAŞKIN, Satış Yönetimi Eğitimi, Papatya Yayıncılık, İstanbul, 2003
Weekly Detailed Course Contents
Week 1 - Theoretical
Information about the aim and the process of the course, and responsibilities of the student
Week 2 - Theoretical
Importance of Sales Management for Businesses
Week 3 - Theoretical
Relation Between Marketing and Sales Management
Week 4 - Theoretical
Setting Sales Targets and Projection of Sales
Week 5 - Theoretical
Sales planning and budgeting
Week 6 - Theoretical
Defining Sales Area
Week 7 - Theoretical
Choice and Education of Sales Personnel
Week 8 - Theoretical
Waging of Sales Personnel
Week 9 - Intermediate Exam
Midterms
Week 10 - Intermediate Exam
Midterms
Week 11 - Theoretical
Evaluating Sales Performance
Week 12 - Theoretical
Leadership in Sales Management
Week 13 - Theoretical
Motivation in Sales Management
Week 14 - Theoretical
Ethics in Sales Management
Week 15 - Theoretical
Case Study
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Individual Work130226
Midterm Examination115116
Final Examination120121
TOTAL WORKLOAD (hours)102
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
3
2
2
3
3
2
4
3
OÇ-2
3
4
3
3
4
2
3
4
3
OÇ-3
4
3
3
2
3
3
2
4
3
OÇ-4
3
3
2
3
4
2
3
4
3
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026