Information Package / Course Catalogue
| Course Code | : İŞLT313 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 4 |
The aim of the course is to give general information about services and to detail the types of services, characteristics of services, service marketing strategies, market targeting, defining service marketing mix, production, pricing, placing and promoting of services.
Characteristic and definition of service, organization structure in the service, service market planning and service marketing mix...
| 1. | Defines the services and understands the growing importance of services. |
| 2. | Defines the characteristics of services. |
| 3. | Defines the marketing mix of services. |
| 4. | Forms strategies related to service marketing. |
| 5. |
| 1. | Sevgi Ayşe ÖZTÜRK, Hizmet Pazarlaması, Ekin Kitabevi Yayınları, Bursa, 2006. |
| 2. | Cengiz HAKSEVER, Barry RENDER, Roberta S. RUSSELL, Robert G. MURDICK, Service Management and Operations, Prentice Hall, New Jersey, 2000. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 13 | 0 | 3 | 39 |
| Individual Work | 13 | 0 | 2 | 26 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 102 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | PÇ-15 | |
OÇ-1 | 3 | 3 | 4 | 3 | 2 | 4 | 3 | 2 | 3 | ||||||
OÇ-2 | 2 | 3 | 2 | 2 | 3 | 2 | 1 | 3 | 2 | ||||||
OÇ-3 | 3 | 3 | 4 | 3 | 4 | 4 | 3 | 3 | 1 | ||||||
OÇ-4 | 4 | 4 | 3 | 2 | 3 | 4 | 2 | 3 | 2 | ||||||
OÇ-5 | |||||||||||||||