The main purpose of this course is to introduce the rapid-developing new trade and marketing settings and prospects, teach how to apply marketing knowldege in e-business settings and develop skills and proficiencies to analyze opportunities in electronic markets and design and implement pertaining marketing strategies.

In the light of developments in marketing, electronic marketing concept, basic Internet concepts, electronic commerce infrastructure, developments in electronic commerce will be introduced. Internet store development process and issues related to development of marketing mix in electronic settings will be discussed.