Information Package / Course Catalogue
Electronic Marketing Methods
Course Code: İŞLT316
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

The main purpose of this course is to introduce the rapid-developing new trade and marketing settings and prospects, teach how to apply marketing knowldege in e-business settings and develop skills and proficiencies to analyze opportunities in electronic markets and design and implement pertaining marketing strategies.

Course Content

In the light of developments in marketing, electronic marketing concept, basic Internet concepts, electronic commerce infrastructure, developments in electronic commerce will be introduced. Internet store development process and issues related to development of marketing mix in electronic settings will be discussed.

Name of Lecturer(s)
Learning Outcomes
1.To be able to learn direction of development of new trade in the world.
2.To be able to learn electronic markets marketing methods.
3.To be able to enhance ability and proficiency to analyze electronic markets.
4.To be able to get information about Internet environment-specific adjustment.
5.To be able to enhance abilities and proficiency to design and implement trading instruments and methods that would be applied to electronic markets.
Recommended or Required Reading
1.Şule ÖZMEN, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, Geliştirilmiş 3. Baskı, İstanbul, 2009.
Weekly Detailed Course Contents
Week 1 - Theoretical
The aim of the course and the course, its execution, the Network Economy and Electronic Commerce concepts.
Week 2 - Theoretical
Concepts of e-transformation, and E-Commerce
Week 3 - Theoretical
E-Business Models
Week 4 - Theoretical
Features of the Web Site and E-Service Quality
Week 5 - Theoretical
Electronic marketing concepts and strategies
Week 6 - Theoretical
Customer relationship management and e-CRM
Week 7 - Theoretical
Data Warehousing and Data Mining
Week 8 - Theoretical
Electronic Commerce Payment Systems
Week 9 - Intermediate Exam
Midterms
Week 10 - Intermediate Exam
Midterms
Week 11 - Theoretical
Electronic Commerce Security
Week 12 - Theoretical
Electronic marketing, marketing mix, product-price
Week 13 - Theoretical
Electronic marketing, marketing mix, distribution-promotion
Week 14 - Theoretical
Using e-marketing, social media
Week 15 - Theoretical
Consumer behavior on the Internet
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Individual Work130226
Midterm Examination115116
Final Examination120121
TOTAL WORKLOAD (hours)102
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
4
3
2
2
3
3
2
4
3
OÇ-2
3
4
3
3
4
2
3
4
3
OÇ-3
4
3
3
2
3
3
2
4
3
OÇ-4
3
3
2
3
4
2
3
4
3
OÇ-5
3
4
2
2
3
3
4
4
3
Adnan Menderes University - Information Package / Course Catalogue
2026