Information Package / Course Catalogue
Store Management
Course Code: İŞLT319
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 4
Objectives of the Course

To introduce the retailing sector in general lines, to investigate developments and new trends at retailing.

Course Content

The classification of retail industry, environmental factors affecting retail, electronic retailing, and differences from traditional retailers, retailer and consumer behavior in business…

Name of Lecturer(s)
Learning Outcomes
1.To be able to appreciate of general application bases of retailing.
2.To be able to learn the retailing concepts like market, department store, supply chain and how to use those concepts.
3.To be able to learn the general principles of retailers and their marketing activities.
4.To be able to internalize of the marketing mix concepts and the usage of those concepts for retailers.
5. To be able to describe global retailers and their activities.
Recommended or Required Reading
1.Michael LEVY and Barton WEITZ, Retail Marketing, McGraw-Hill International Edition.
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to the retailing and basic concepts of retailing
Week 2 - Theoretical
Retailing in world and the history of retailing
Week 3 - Theoretical
Environmental Factors that Effect Retailing
Week 4 - Theoretical
Customer Buying Behavior
Week 5 - Theoretical
Retail Market Strategy
Week 6 - Theoretical
Retail Site Locations, Store Layout
Week 7 - Theoretical
Pricing at retailer
Week 8 - Theoretical
Retail Locations and Managing the Store
Week 9 - Intermediate Exam
Midterms
Week 10 - Intermediate Exam
Midterms
Week 11 - Theoretical
Retail Locations and Managing the Store
Week 12 - Theoretical
Information System and Supply Chain Management, Retailing at New Economy
Week 13 - Theoretical
Information System and Supply Chain Management, Retailing at New Economy
Week 14 - Theoretical
Internet Retailing, CRM in Retailing
Week 15 - Theoretical
Current implications at retailing
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Individual Work130226
Midterm Examination115116
Final Examination120121
TOTAL WORKLOAD (hours)102
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
2
3
2
3
2
3
3
2
1
OÇ-2
3
2
3
2
2
2
2
3
1
OÇ-3
2
3
2
3
2
3
3
2
1
OÇ-4
3
2
3
2
2
2
2
2
1
OÇ-5
4
3
4
3
3
2
3
3
1
Adnan Menderes University - Information Package / Course Catalogue
2026