Information Package / Course Catalogue
Consumer Psychology and Behavior
Course Code: İŞLT423
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Evaluation of concepts and theories that are needed to explain consumer behavior and forecasting the results of them.

Course Content

The place of the consumer in a market economy, the importance of consumer behavior in marketing, consumer behavior overall model, psychological factors, learning and memory, motivation and perception, attitude, personality, ego and lifestyle, socio-cultural factors…

Name of Lecturer(s)