Information Package / Course Catalogue
Consumer Psychology and Behavior
Course Code: İŞLT423
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Evaluation of concepts and theories that are needed to explain consumer behavior and forecasting the results of them.

Course Content

The place of the consumer in a market economy, the importance of consumer behavior in marketing, consumer behavior overall model, psychological factors, learning and memory, motivation and perception, attitude, personality, ego and lifestyle, socio-cultural factors…

Name of Lecturer(s)
Learning Outcomes
1.To be able to understand the causes of before and after consumption behaviors of consumers
2.To be able to understand the factors that influence consumer behavior.
3.To be able to evaluate the stages of the consumer buying decision process.
4.To be able to express the theories describing consumer behavior.
5.
Recommended or Required Reading
1.Ahmet Hamdi İSLAMOĞLU ve Remzi ALTUNIŞIK, Tüketici Davranışları, Beta Yayınları, 2008.
2.Erdoğan KOÇ, Tüketici Davranışı ve Pazarlama Stratejileri: Global ve Yerel Yaklaşım, Seçkin Yayıncılık, 2007.
Weekly Detailed Course Contents
Week 1 - Theoretical
The Concept and Properties of Consumer Behavior
Week 2 - Theoretical
The Relationship Between Consumer Behavior and Marketing Strategy
Week 3 - Theoretical
Consumer Behavior Models
Week 4 - Theoretical
Needs and Consumption
Week 5 - Theoretical
Motivation and Dealing
Week 6 - Theoretical
Perception
Week 7 - Theoretical
Learning
Week 8 - Theoretical
Attitudes, Self and Personality
Week 9 - Intermediate Exam
Midterms
Week 10 - Intermediate Exam
Midterms
Week 11 - Theoretical
Attitudes, Self and Personality
Week 12 - Theoretical
Values , Lifestyles, Culture
Week 13 - Theoretical
Social Classes and Groups, Situational Factors
Week 14 - Theoretical
Social Classes and Groups, Situational Factors
Week 15 - Theoretical
Consumer Buying Decision Process
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory130339
Individual Work130226
Midterm Examination127128
Final Examination131132
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
OÇ-1
2
3
2
1
2
3
2
1
OÇ-2
3
2
3
2
2
2
2
1
OÇ-3
2
3
2
1
2
3
2
1
OÇ-4
3
2
3
2
2
2
2
1
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026