Information Package / Course Catalogue
Congress and Special Event Management
Course Code: REKB328
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 3
Objectives of the Course

To inform students about Event Management by explaining the necessary strategies for the successful planning, marketing, implementation and evaluation of the Congress and Event.

Course Content

Congress, Congress Types, Event Types, Classification of Events, Five Stages of Event Management: Research, Design, Planning, Coordination and Evaluation, Time Management, Effects of Events on the Region Tourism, Importance of Professionalism in Event Management

Name of Lecturer(s)
Learning Outcomes
1.To be able to define the basic concepts related to event management.
2.To be able to analyze the activities financially.
3.To be able to define activity stages and activity types.
4.Ability to create an activity plan on a specific topic.
5.Having the competence to take responsibility in an activity.
Recommended or Required Reading
1.Prof. Dr. Aylin Göztaş, Eylin Babacan, Etkinlik Yönetimi, Detay Yayıncılık, 2011.
Weekly Detailed Course Contents
Week 1 - Theoretical
Congress Concept and Types of Congress
Week 2 - Theoretical
Etkinlik Kavramı ve Etkinlik Türleri
Week 3 - Theoretical
Events and Planning
Week 4 - Theoretical
Time Management for Events
Week 5 - Theoretical
Event and Human Resources Management
Week 6 - Theoretical
Efficiency and Financial Management
Week 7 - Theoretical
Event and Event Marketing
Week 8 - Theoretical
General repetition
Week 9 - Theoretical
Definitions of Congress, Reasons for the Development of Congress Tourism, Turkey's Problems Regarding Congress Tourism
Week 10 - Theoretical
Efficiency, Risk and Crisis Management
Week 11 - Theoretical
Event and Culture
Week 12 - Theoretical
Planning the Meeting as an Event
Week 13 - Theoretical
Special Events and Planning
Week 14 - Theoretical
Evaluation of Event Management
Assessment Methods and Criteria
Type of AssessmentCountPercent
Attending Lectures1%5
Assignment1%5
Midterm Examination1%30
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140228
Assignment1516
Individual Work142028
Midterm Examination1516
Final Examination1617
TOTAL WORKLOAD (hours)75
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
OÇ-1
2
3
2
5
2
3
4
2
5
2
5
2
4
2
OÇ-2
2
3
2
3
2
4
5
4
5
4
3
3
3
2
OÇ-3
2
3
5
2
3
2
3
2
3
2
3
2
5
2
OÇ-4
2
5
2
3
2
3
3
5
3
2
3
OÇ-5
5
5
5
5
5
5
Adnan Menderes University - Information Package / Course Catalogue
2026