Information Package / Course Catalogue
Public Relations in Recreation
Course Code: REKB214
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 2
Prt.: 0
Credit: 2
Lab: 0
ECTS: 2
Objectives of the Course

The aim of this course is to equip students working in the field of recreation with knowledge and skills in public relations strategies. Participants will learn essential public relations concepts such as institutional image, communication management, media relations, and communication strategies during crises within the context of recreation.

Course Content

The aim of the course is to provide the students with the ability to make assessment and analysis related to the field.

Name of Lecturer(s)
Ins. Eda GÜNAY
Learning Outcomes
1. Have professional management techniques and practices related to recreation activities.
2. Have detailed information about macro and micro scale plans and policies related to the field.
3. Have the ability to organize and manage activities related to recreation area.
4. Continuously renews and improves itself in the field of recreation.
5. Have the necessary knowledge and skills to plan, design, maintain and develop recreation areas.
Recommended or Required Reading
1.Tengilimoğlu, D. and Öztürk, Y. (2008) Public Relations in Businesses, Ankara: Seçkin Kitapevi
2.Aydede, C. (2002) Theoretical and Applied Public Relations Campaigns, Istanbul: MediCat Books.
3.Baskin, O.; Aronoff, C. Ve Lattimor, D. (1997) Public Relation: The Profession and Practice, Boston: Mc Graw Hill.
4.Aydogan, D. (2018). Public relations. S. In Esen & A. Aytekin, Introduction to Business Science (p. 393- 420). Istanbul: Beta Printing Publishing Distribution.
5.Peltekoğlu, F., B. (2016), What is Public Relations, Istanbul: Beta Basım A.Ş.
Weekly Detailed Course Contents
Week 1 - Theoretical
Definition and history of public relations
Week 2 - Theoretical
Importance of public relations in recreation
Week 3 - Theoretical
PR departments in recreation organizations
Week 4 - Theoretical
Ethics in public relations.
Week 5 - Theoretical
Public relations and sponsorship.
Week 6 - Theoretical
Image creation in recreational public relations.
Week 7 - Theoretical
Corporate communication and image management
Week 8 - Theoretical
PR Tools/ interim Evaluation
Week 9 - Theoretical
Corporate Image & Identity
Week 10 - Theoretical
Brand management in public relations and recreation
Week 11 - Theoretical
Crisis management and public relations.
Week 12 - Theoretical
Current examples in the field of public relations and recreation ..
Week 13 - Theoretical
New technologies and recreation practices in public relations.
Week 14 - Theoretical
PR in Social Responsibility Projects
Week 15 - Final Exam
Final
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory143384
Assignment2408
Project1224
Midterm Examination1202
Final Examination1202
TOTAL WORKLOAD (hours)100
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
PÇ-10
PÇ-11
PÇ-12
PÇ-13
PÇ-14
PÇ-15
PÇ-16
OÇ-1
5
5
5
5
5
5
4
5
4
OÇ-2
5
5
5
4
5
3
4
5
4
OÇ-3
5
5
5
5
4
4
4
OÇ-4
4
5
4
5
5
4
4
4
4
OÇ-5
5
5
5
5
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026