Information Package / Course Catalogue - Adnan Menderes University

General Information Unit Staff Academic Information Programme Outcomes Course Structure Diagram Contact Information

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Recreation Management and Marketing

Course Code	: REKB323
Course Type	: Required
Couse Group	: First Cycle (Bachelor's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 2
Prt.	: 0
Credit	: 2
Lab	: 0
ECTS	: 3

Objectives of the Course

The aim of this course is to teach the management principles and marketing strategies of public and private sector organizations operating in the field of recreation. Students learn the theoretical and practical aspects of planning, managing, pricing, promoting, and delivering recreational services to target audiences.

Course Content

to be able to master marketing related issues

Name of Lecturer(s)

Ins. Eda GÜNAY

Learning Outcomes

1.	Define the concept of sports market and marketing
2.	Define the developments in sports marketing
3.	Define the characteristics of consumer and industrial markets in sports
4.	Define and interpret macro and micro environmental factors related to sports marketing
5.	Define and interpret macro environmental factors related to sports marketing

Recommended or Required Reading

1.	Çimen, Z., & Gürbüz, B. (2007). Total quality management in sports services.
2.	Anıl, N. K., & İçli, G. E. (Eds.). (2022). Marketing principles. EDUCATION PUBLISHING HOUSE.
3.	Nakip, M., Varinli, İ., & Gülmez, M. (2012). Current marketing management. Detay Publishing.
4.	Altunışık, R., Özdemir, Ş., & Torlak, Ö. (2014). Marketing principles and management. Beta.
5.	Tenekecioğlu, B. (2007). Marketing management (No. 1478). Anatolian University.

Weekly Detailed Course Contents

Week 1 - Theoretical

The aim of sports marketing course and basic resources about the course

Week 2 - Theoretical

Sports Industry and Sports Marketing

Week 3 - Theoretical

Sports Marketing Management

Week 4 - Theoretical

Information System in Sports Marketing and Marketing Research

Week 5 - Theoretical

Consumer Behavior

Week 6 - Theoretical

Consumer Behavior

Week 7 - Theoretical

Sports Marketing Mix and Marketing Mix Properties

Week 8 - Theoretical

Sports Marketing Mix and Marketing Mix Properties Mid-term

Week 9 - Theoretical

Sports Product, Definition and Scope of Recreation and Entertainment Services

Week 10 - Theoretical

Pricing Decisions

Week 11 - Theoretical

Distribution

Week 12 - Theoretical

Promotion: Advertising, Public Relations.

Week 13 - Theoretical

Promotion: Personal Sales, Sales Promotion

Week 14 - Theoretical

Promotion: Personal Sales, Sales Promotion

Week 15 - Final Exam

final

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Midterm Examination	1	%40
Final Examination	1	%60

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	14	2	1	42
Assignment	14	2	1	42
Midterm Examination	1	2	3	5
Final Examination	1	5	3	8
TOTAL WORKLOAD (hours)				97

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8	PÇ-9	PÇ-10	PÇ-11	PÇ-12	PÇ-13	PÇ-14	PÇ-15	PÇ-16
OÇ-1	5		5	5		5			4		5					5
OÇ-2			5		5		4			4				4	4
OÇ-3	5			5		4			5		5				4
OÇ-4	5				4			4						4		5
OÇ-5	5		5		4		5				4				5

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