The aim of this course is to explain the importance of international marketing and to provide information about foreign market conditions.

global marketing concept, general concept of global economic relations, the global product movement, reasons that lead companies to the global markets, globalization phenomenon and impacts on marketing, globalization process of companies, micro-environmental factors at global marketing, macro environment factors at global marketing, Global marketing strategies: market segmentation and targeting, global marketing positioning, global marketing mix, product and brand decisions, pricing decisions, distribution channels and physical distribution decisions, marketing communication decisions.