Information Package / Course Catalogue
Strategic Management
Course Code: ISLE405
Course Type: Required
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

In this lesson, the information about strategic management is given the activities of the managers that should be implemented for determining the ways that enterprises will follow in the future are being explained and the methods of internal and external environment analysis for gaining competitive advantage are being stated.

Course Content

Acquisition of information about competitive strategies, functional strategies, general environment analysis, competitor analysis, market analysis, competitive analysis, business analysis, and SWOT analysis, Gaining ability of using analytical skills acquired in management function

Name of Lecturer(s)
Learning Outcomes
1.Gained awareness about human resource strategy
2.Acquired skills in analysing the conditions of competition and positioning the enterprise by the competitive strategies that have been learned
3.Acquired skills in preparing and controlling production plans through learning production strategies
Recommended or Required Reading
1.İşletmelerde Stratejik Yönetim, H. Ülgen S. K. Marzi
Weekly Detailed Course Contents
Week 1 - Theoretical
Basic Concepts of Strategic Management
Week 2 - Theoretical
Strategy in the Enterprises
Week 3 - Theoretical
Process of Strategy Development and Strategy Analysis
Week 4 - Theoretical
Objectives, Priorities of Management and Values
Week 5 - Theoretical
External Environment Analysis: Opportunities and Threats
Week 6 - Theoretical
Internal Environment Analysis: Strengths and Weaknesses
Week 7 - Theoretical
Analysis of Strategic Alternatives and Strategy Selection
Week 8 - Intermediate Exam
Midterm exam
Week 9 - Theoretical
Strategy Types
Week 10 - Theoretical
Techniques of Strategic Management
Week 11 - Theoretical
Management in the Crisis Period
Week 12 - Theoretical
Strategic Management in Small Sized Enterprises
Week 13 - Theoretical
Strategy Development in Service Enterprises
Week 14 - Theoretical
Strategic Management in Nonprofit Enterprises
Week 15 - Theoretical
Strategic Leadership
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%70
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Individual Work72228
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
4
5
4
5
4
3
3
4
5
OÇ-2
5
5
4
4
4
5
3
5
4
OÇ-3
4
3
4
5
4
5
4
5
4
Adnan Menderes University - Information Package / Course Catalogue
2026