Information Package / Course Catalogue
| Course Code | : ISLE252 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to introduce students to the principles, theories, publics and the process of public relations
The course covers the following topics: the definition, elements, history and theory of public relations, ROPE Model, and media relations.
| 1. | Students differentiate the meaning of PR and related concepts. |
| 2. | Students summarize the history of modern PR. |
| 3. | Students discuss various theories in relation with PR. |
| 1. | Public Relations: The profession and the practice; Dan Lattimore, Otis Baskin, S. Heiman& E. Toth McGraw Hill, 2009, 3rd Ed |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 7 | 2 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 |
OÇ-2 | 4 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 5 |
OÇ-3 | 4 | 5 | 4 | 5 | 4 | 5 | 3 | 5 | 4 |