Information Package / Course Catalogue
| Course Code | : ISLE359 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
TO MAKE STUDENTS UNDERSTAND THE INPORTANCE OF CRM IN ESTABLISHING HEALTHY RELATIONS WITH TARGET AUDIENCE AND MEETING MARKETING GOALS
TO MAKE STUDENTS UNDERSTAND THE INPORTANCE OF CRM IN ESTABLISHING HEALTHY RELATIONS WITH TARGET AUDIENCE AND MEETING MARKETING GOALS
| 1. | KNOWS THE IMPORTANCE OF THE CONCEPT OF CRM |
| 2. | KNOWS ESTABLISHING HEALTHY RELATIONS WITH CONSUMERS |
| 3. | CAN DESIGN STUDIES OF CONSUMER ACQUISITION AND RETENTION |
| 1. | ODABASI Y. SATISTA VE PAZARLAMADA MUSTERI ILISKILERI YONETIMI, SISTEM YAYINCILIK, 2007. ARGAN M, YILMAZ RA, ERSOY NF, BARIS G, UYGUN M, PERAKENDECILIKTE MUSTERI ILISKILERI YONETIMI, ANADOLU UNIVERSITESI YAYINLARI, 2013. BAKIRTAS H, YILMAZ RA, OZMEN M, BARIS G, MUSTERI ILISKILERI YONETIMI, ANADOLU UNIVERSITESI YAYINLARI, 2013. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 7 | 2 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 4 | 5 | 4 | 5 | 4 | 4 | 5 | 4 | 5 |
OÇ-2 | 5 | 4 | 5 | 4 | 5 | 5 | 5 | 4 | 4 |
OÇ-3 | 4 | 5 | 4 | 4 | 4 | 5 | 5 | 5 | 4 |