Information Package / Course Catalogue
Advertising Management
Course Code: ISLE352
Course Type: Area Elective
Couse Group: First Cycle (Bachelor's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

This course aims to read students all theoretic processes of forming creative advertisement such as forming brief, detecting strategy, getting brief from customers, planning data for brief etc.

Course Content

All processes of forming advertisement including research, planning, evaluation and implementation.

Name of Lecturer(s)