Information Package / Course Catalogue
| Course Code | : ISLE352 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
This course aims to read students all theoretic processes of forming creative advertisement such as forming brief, detecting strategy, getting brief from customers, planning data for brief etc.
All processes of forming advertisement including research, planning, evaluation and implementation.
| 1. | Being able to comprehend the organizational structure of the advertising agencies |
| 2. | Being able to comprehend the advertising agency-customer relations |
| 1. | Temel kaynak: Temel Kavramlarla Reklamveren – Reklam Ajansı İlişkisi, Işıl Karpat Aktuğlu, Ayşen Temel, Sema Misci Nobel Yayın Dağıtım |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 6 | 2 | 3 | 30 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 12 | 1 | 13 |
| TOTAL WORKLOAD (hours) | 124 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 |
OÇ-2 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 4 |