Information Package / Course Catalogue
| Course Code | : ISLE354 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to guide students for following new concepts and issues in marketing area. The researchs and readings during this course help students for determining their thesis or seminar subject.
New concepts and issues in marketing will be discussed in this course.
| 1. | Learns marketing problems and marketing strategies to solve current marketing issues. |
| 2. | Learns current marketing concepts and the importance of these concepts for business organizations. |
| 3. | Has knowledge about alternative marketing approaches. |
| 1. | Güncel Pazarlama Yaklaşımlarından Seçmeler, İnci Varinli, Kahraman Çatı, Detay, |
| 2. | Postmodern Pazarlama, Edin Güçlü Sözer,Beta Yayınları; İstanbul, 2009, |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 6 | 2 | 3 | 30 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 14 | 1 | 15 |
| TOTAL WORKLOAD (hours) | 126 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 |
OÇ-2 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 |
OÇ-3 | 4 | 3 | 4 | 3 | 4 | 3 | 4 | 3 | 3 |