To Teach basic concepts and components of marketing.; To understand the consumer behavior and expectations.; To know how to satisfy the needs of the consumers.; Define basic principles and concepts of marketing. Be able to analyze consumer and industrial markets,; Explain the relationships between Macro and micro-environmental factors and marketing,; Recognize marketing information systems and marketing research applications. ; Explain market segmentation, positioning and target market selection,; Recognize marketing mix strategies that are used by marketing managhgers.

basic concepts, changes in marketing approach, market and marketing types, principles of marketing planning, micro and macro environment of marketing, consumer markets, corporate markets, international markets, market computation, the target market segmentation principles, marketing mix, products and services, price, location and distribution channels, promotion, case studies and practices.