Information Package / Course Catalogue
| Course Code | : ISLE451 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Training students on issues of general definitions and concepts about the products and brands, new product development, product development, risk management, uncertainty and complexity management models, uncertainty, planning approaches, product development, performance measurement, product life cycle, brands and branding, and so on.
Product and brand concepts, product hierarchy, classification, strategies, new product development, strategic product / brand management, pricing, promotion, packaging, distribution.
| 1. | Describe concepts related to product and brand. |
| 2. | Explain issues and concepts about product hierarchy, product classification and product strategies. |
| 3. | Can contribute to new product development activities, projects can be executed through these issues. |
| 1. | Philip KOTLER, (Çeviren Nejat Muallimoğulları), PAZARLAMA YÖNETİMİ Ömer Baybars TEK, PAZARLAMA YÖNETİMİ İsmet MUCUK, Pazarlama İlkeleri |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 7 | 2 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 3 |
OÇ-2 | 5 | 5 | 4 | 5 | 4 | 5 | 4 | 5 | 4 |
OÇ-3 | 5 | 4 | 5 | 5 | 5 | 4 | 5 | 4 | 5 |