Information Package / Course Catalogue
| Course Code | : ISLE453 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The main purpose of this course is to introduce the rapid-developing new trade and marketing settings and prospects, teach how to apply marketing knowldege in e-business settings and develop skills and proficiencies to analyze opportunities in electronic markets and design and implement pertaining marketing strategies.
Electronic marketing concept on the lights of developments of marketing concept, basic Internet concepts, infrasstructure of electronic commerce and developments in electronic commerce, Internet store development process and developing electronic marketing mix.
| 1. | To be able to Learn direction of development of trade and new trade environment in the world |
| 2. | To be able to Learn electronic markets and electronic market-specific marketing methods |
| 3. | To be able to enhance ability and proficiency to analyze electronic markets |
| 1. | ÖZMEN, Şule, Ağ Ekonomisinde Yeni Ticaret Yolu E-Ticaret, İstanbul Bilgi Üniversitesi Yayınları, Geliştirilmiş 3. Baskı, İstanbul, 2009. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 7 | 2 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 5 | 4 | 3 | 5 | 5 | 4 | 5 | 4 | 5 |
OÇ-2 | 5 | 4 | 5 | 5 | 4 | 4 | 5 | 5 | 5 |
OÇ-3 | 5 | 4 | 4 | 5 | 4 | 5 | 4 | 5 | 4 |