Information Package / Course Catalogue
| Course Code | : ISLE455 |
| Course Type | : Area Elective |
| Couse Group | : First Cycle (Bachelor's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Evaluation of concepts and theories that are needed to explain consumer behavior and forecastiıng the results of them
the place of the consumer in a market economy, the importance of consumer behavior in marketing, consumer behavior overall model, psychological factors, learning and memory, motivation and perception, attitude, personality, ego and lifestyle, socio-cultural factors, group, family, personal effects and spread out innovation, social class, culture, consumer buying process, society and consumer behavior, consumer protection and consumer awareness, consumer education.
| 1. | To be able to understand the causes of before and after consumption behaviors of consumers |
| 2. | To be able to understand the factors that influence consumer behavior |
| 3. | To be able to evaluate the stages of the consumer buying decision process |
| 1. | İslamoğlu, Ahmet Hamdi; Remzi Altunışık (2008) Tüketici Davranışları, Beta Yayınları |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %70 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 7 | 2 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 3 | 4 | 3 | 5 | 4 | 3 | 5 | 4 | 5 |
OÇ-2 | 4 | 3 | 4 | 5 | 4 | 5 | 4 | 3 | 4 |
OÇ-3 | 5 | 4 | 3 | 4 | 5 | 4 | 3 | 4 | 5 |