Information Package / Course Catalogue
Reading Television Strategies
Course Code: STV518
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To be able to analyze the forms of television channels by giving information about the basics of television

Course Content

Broadcasting and TV journalist in the development process to analyze the transformation of the broadcast channel strategy and experienced in Turkey

Name of Lecturer(s)
Learning Outcomes
1.To have knowledge about television management
2. To be able to analyze television programs and target audience
3. To understand the relationship between the development process of the television and society
4.To be able to approach television programs with a critical perspective
5.To have knowledge about transformation of society and television strategies
Recommended or Required Reading
Weekly Detailed Course Contents
Week 1 - Theoretical
Meet
Week 2 - Theoretical
The development of TV in Turkey
Week 3 - Theoretical
General information about television production processes
Week 4 - Theoretical
Pre-production phase
Week 5 - Theoretical
Production phase
Week 6 - Theoretical
Post-production
Week 7 - Theoretical
Content analysis in television texts
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Content analysis in television texts
Week 10 - Theoretical
Content analysis in television texts
Week 11 - Theoretical
Television programs and target audience review
Week 12 - Theoretical
Television programs and target audience review
Week 13 - Theoretical
Audio text analysis in the context of text and mass
Week 14 - Theoretical
Analysis of video codes in television programs
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory170351
Assignment121122
Midterm Examination120121
Final Examination130131
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
5
5
5
5
5
OÇ-2
OÇ-3
OÇ-4
OÇ-5
3
5
3
Adnan Menderes University - Information Package / Course Catalogue
2026