Information Package / Course Catalogue - Adnan Menderes University

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Agenda Setting Research

Course Code	: MİÇ510
Course Type	: Area Elective
Couse Group	: Second Cycle (Master's Degree)
Education Language	: Turkish
Work Placement	: N/A

Theory	: 3
Prt.	: 0
Credit	: 3
Lab	: 0
ECTS	: 5

Objectives of the Course

Having knowledge about agenda setting research and method.

Course Content

Agenda setting of the historical development of the world as well as research and agenda setting research conducted in Turkey will be discussed in the course. At the same time, students will gain proficiency in methods used in agenda setting research.

Name of Lecturer(s)

Learning Outcomes

1.	Measuring the media agenda with content analysis.
2.	Measuring the public agenda with the survey.
3.	Knowledge about network analysis.
4.	Gains knowledge about the historical processes of agenda setting research.
5.	Gains the ability to research and write about the subject.

Recommended or Required Reading

1.	Balmas M. and Sheafer T. Candidate image in election campaigns: attribute agenda setting, affective priming, and voting intentions. International Journal of Public Opinion Research Vol. 22 No. 2.
2.	Cohen, B. (1963). The Press and Foreign Policy. Princeton, NJ: Princeton University Press. ISBN 978-0-87772-346-2
3.	Davie W. R. and Maher T. M. (2006) Maxwell McCombs: Agenda-Setting Explorer. Journal of Broadcasting & Electronic Media 50(2), 358–364.
4.	Druckman, J., Jacobs, L., Ostermeir. (2004). Candidate Strategies to Prime Issues and Image. Journal of Politics Vol. 66 No.4, 1180-1202.
5.	Hayes, D. (2008). \"Does the Messenger Matter? Candidate-Media Agenda Convergence and Its Effects on Voter Issue Salience\". Political Research Quarterly 61 (1): 134–146. doi:10.1177/1065912907306472. ISSN 1065-9129.Hayes, D. (2008). \"Does the Messenger Matter? Candidate-Media Agenda Convergence and Its Effects on Voter Issue Salience\". Political Research Quarterly 61 (1): 134–146. doi:10.1177/1065912907306472. ISSN 1065-9129.
6.	Huckins, K (1999). Interest-group influence on the media agenda: A case study. Journalism & Mass Communication Quarterly, 76, 76-86.
7.	Iyengar, S., Kinder, D.R. (1986) More Than Meets the Eye: TV News, Priming, and Public Evaluations of the President. Public Communication and Behavior, Vol.1 New York: Academic.
8.	Kosicki, G. M. (1993). Problems and Opportunities in Agenda-Setting Research. Journal of Communication. Vol. 43, No. 2, 100–127.
9.	Kosicki, G. (2002). The media priming effect: news media and considerations affecting political judgements. In D. Pfau (Ed.), The persuasion handbook: Developments in theory and practice (p. 63-80). Thousand Oaks: Sage Publications.ISBN 0-7619-2006-4
10.	Kim, S., Scheufele, D.A., & Shanahan, J. (2002). Think about it this way: Attribute agenda-setting function of the press and the public’s evaluation of a local issue. Journalism & Mass Communication Quarterly, 79, 7-25.
11.	Kiousis, S., & McCombs, M. (2004). Agenda-setting effects and attitude strength: Political figures during the 1996 Presidential elections. Communication Research, 31, 36-57. 12.
12.	Lippmann, W. (1922). Public Opinion. New York: Macmillan.McCombs, Maxwell E.; Donald L. Shaw (1972). \"The Agenda-Setting Function of Mass Media\". Public Opinion Quarterly 36 (2): 176. doi:10.1086/267990. ISSN 0033-362X.
13.	McCombs, M.E., and D.L. Shaw. (1993). The Evolution of Agenda-Setting Research: Twenty-Five Years in the Marketplace of Ideas. Journal of Communication. Vol. 43, No. 2, p. 58 – 67.
14.	Reiley, K. (2008, Nov.20). The Never-ending campaign. Interview. p 56.Revkin, A., Carter, S., Ellis,J., and McClean A. (2008, Nov.) On the Issues: Climate Change. The New York Times.
15.	Severin W., & Tankard, J. (2001). Communication Theories: Origins, Methods and Uses in Mass Communication (5th ed.). New York: Longman.ISBN 978-0-8013-3335-4
16.	Tanjong,, Enoh; Gaddy, Gary D. (1994). \"The Agenda-Setting Function of the International Mass Media: The Case of Newsweek in Nigeria\". Africa Media Review 8 (2): 1–14.
17.	Wanta, W., & Wu, Y.C. (1995). Interpersonal communication and the agenda-setting process. Journalism Quarterly, 69, 847-855.Weaver, D.H. (2007, Feb.) Thoughts on Agenda Setting, Framing, and Priming. Journal of Communication. Vol. 57 No. 1, 142 - 147.
18.	Yagade, A., & Dozier, D.M. (1990). The media agenda-setting effect of concrete versus abstract issues. Journalism Quarterly, 67, 3-10.
19.	Guo, L. ve McCombs, M. (2011a). Network agenda setting: a third level of media effects. Boston: Paper presented at the ICA,.
20.	Guo, L. ve McCombs, M. (2011b). Toward the third level of Agenda Setting theory: A Network Agenda Setting Model. St. Louis: Paper presented at the AEJMC.
21.	Guo, L. (2012). The application of social network analysis in agenda setting research: a methodological exploration. Journal of Broadcasting & ElectronicMedia, 614 - 631.
22.	Guo, L., Vu, H. T. and McCombs, M. (2012). An expanded perspective on agenda setting effects. exploring the third level of agenda setting. revista de Comunicación, 51- 68.
23.	Guo, L., Chen, Y. K., Vu, H., Wang, Q., Aksamit, R., Guzek, D., Jachimowski, M. and McCombs, M. (2015). Coverage of the iraq war in the united states, mainland China, Taiwan and Poland: A transnational network agenda-setting study. Journalism Studies, 16 (3), 343–362.
24.	Vu, H. T., Guo, L., and McCombs, M. (2014). Exploring “the World Outside and the Pictures in Our Heads” : A Network Agenda-Setting Study. Journalism & Mass Communication Quarterly, 91(4), 669-686.
25.	Yüksel, E. ve Dingin, A. E. (2020). Medya, Kamuoyu Gündeminde Köşe Kapmaca. Konya: Literatürk Akademi.

Weekly Detailed Course Contents

Week 1 - Theoretical

Introduction to course

Week 2 - Theoretical

Basic information about the research methods

Week 3 - Theoretical

Content analysis studies

Week 4 - Theoretical

General information about the agenda setting studies

Week 5 - Theoretical

Media agenda studies

Week 6 - Theoretical

Public agenda studies

Week 7 - Theoretical

Policy agenda studies

Week 8 - Intermediate Exam

Midterm

Week 9 - Theoretical

Agenda setting studies in Turkey

Week 10 - Theoretical & Practice

Application in the course 1

Week 11 - Theoretical

Network analysis

Week 12 - Theoretical & Practice

Application 2

Week 13 - Theoretical

Writing the report

Week 14 - Theoretical

Presentation

Week 15 - Final Exam

Final Exam

Assessment Methods and Criteria

Type of Assessment	Count	Percent
Term Assignment	1	%20
Midterm Examination	1	%30
Final Examination	1	%50

Workload Calculation

Activities	Count	Preparation	Time	Total Work Load (hours)
Lecture - Theory	15	2	3	75
Term Project	2	8	2	20
Midterm Examination	1	14	1	15
Final Examination	1	14	1	15
TOTAL WORKLOAD (hours)				125

Contribution of Learning Outcomes to Programme Outcomes

	PÇ-1	PÇ-2	PÇ-3	PÇ-4	PÇ-5	PÇ-6	PÇ-7	PÇ-8
OÇ-1	5						4
OÇ-2
OÇ-3				3
OÇ-4
OÇ-5	4

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