Information Package / Course Catalogue
| Course Code | : MİÇ542 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To understand how persuasion processes are constructed, circulated, and exert influence on target audiences in new media environments; to examine strategic communication, content production, algorithmic visibility, campaign management, and ethical persuasion practices used on digital platforms.
Persuasion theories, new media environments, digital communication strategies, social media campaigns, algorithmic visibility, target audience analysis, content strategies, influencer communication, micro-targeting, digital public opinion formation, disinformation, manipulation, and ethical persuasion processes.
| 1. | Explains the usage characteristics of the concept of persuasion in new media environments. |
| 2. | Evaluates the persuasion strategies used on digital platforms both theoretically and practically. |
| 3. | Establishes the relationship among target audience, message, content, and engagement strategies in social media campaigns. |
| 4. | Discusses new media practices such as algorithmic visibility, influencer communication, and microtargeting within the context of persuasion processes. |
| 5. | Creates campaign drafts by analyzing the boundaries between persuasion, manipulation, and ethical communication in new media environments. |
| 1. | Aristotle, Rhetoric, trans. Ari Çokona, Türkiye İş Bankası Kültür Yayınları, Istanbul, 2019. |
| 2. | Cialdini, R. B., Influence: The Psychology of Persuasion, Harper Business, New York, 2021. |
| 3. | Fogg, B. J., Persuasive Technology: Using Computers to Change What We Think and Do, Morgan Kaufmann, San Francisco, 2003. |
| 4. | Perloff, R. M., The Dynamics of Persuasion: Communication and Attitudes in the 21st Century, Routledge, New York, 2024. |
| 5. | Jenkins, H., Convergence Culture: Where Old and New Media Collide, New York University Press, New York, 2006. |
| 6. | Castells, M., Communication Power, Oxford University Press, Oxford, 2009. |
| 7. | Van Dijck, J., Poell, T. ve De Waal, M., The Platform Society: Public Values in a Connective World, Oxford University Press, New York, 2018. |
| 8. | Tufekci, Z., Twitter and Tear Gas: The Power and Fragility of Networked Protest, Yale University Press, New Haven, 2017. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 15 | 2 | 3 | 75 |
| Reading | 7 | 2 | 1 | 21 |
| Midterm Examination | 1 | 13 | 1 | 14 |
| Final Examination | 1 | 14 | 1 | 15 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 5 | 3 | 5 | 3 | 4 | 4 | 4 |
OÇ-2 | 5 | 5 | 3 | 5 | 3 | 5 | 4 | 4 |
OÇ-3 | 5 | 5 | 3 | 5 | 3 | 4 | 4 | 4 |
OÇ-4 | 5 | 5 | 3 | 5 | 3 | 4 | 4 | 4 |
OÇ-5 | 5 | 5 | 3 | 5 | 3 | 4 | 4 | 4 |