Information Package / Course Catalogue
| Course Code | : MİÇ545 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to examine the concepts of trust and reputation within the context of media and communication studies from both theoretical and practical perspectives. The course focuses on how individuals, institutions, brands, media organizations, and public actors construct, maintain, or lose trust and reputation in relation to digital media, crises, user-generated content, disinformation, media trust, and stakeholder relations. It aims to enable students to analyze trust and reputation processes in media environments, evaluate contemporary cases, and develop research topics in this field.
This course covers the concept of trust, media trust, institutional trust, reputation studies, digital reputation, trust in media organizations, loss of trust during crises, the relationship between disinformation and trust, user-generated content on social media, online complaint culture, digital visibility, reputation repair, stakeholder relations, brand trust, and case analyses. The course discusses how trust and reputation are constructed, damaged, and restored within the field of media and communication.
| 1. | Explain the concepts of trust and reputation within the context of media and communication studies. |
| 2. | Evaluate the relationships among media trust, institutional trust, and digital reputation. |
| 3. | Analyze how trust and reputation are constructed in digital media environments. |
| 4. | Discuss the effects of crises, disinformation, and user-generated content on trust and reputation. |
| 5. | Interpret reputation management processes of institutions, brands, and media actors through case studies. |
| 6. | Evaluate communication strategies for trust repair and reputation restoration. |
| 7. | Develop research topics in the field of trust and reputation studies in media. |
| 1. | Fombrun, C. J. Reputation: Realizing Value from the Corporate Image. Harvard Business School Press. |
| 2. | Fombrun, C. J., & Van Riel, C. B. M. Fame and Fortune: How Successful Companies Build Winning Reputations. Pearson |
| 3. | Cornelissen, J. Corporate Communication: A Guide to Theory and Practice. SAGE. |
| 4. | Coombs, W. T. Ongoing Crisis Communication: Planning, Managing, and Responding. SAGE. |
| 5. | Luhmann, N. Trust and Power. Wiley |
| 6. | Coleman, S. Can the Media Serve Democracy? Polity Press. |
| 7. | Tsfati, Y., & Cappella, J. N. “Do People Watch What They Do Not Trust? Exploring the Association Between News Media Skepticism and Exposure.” |
| 8. | Strömbäck, J., et al. “News Media Trust and Its Impact on Media Use.” |
| 9. | Lewicki, R. J., McAllister, D. J., & Bies, R. J. “Trust and Distrust: New Relationships and Realities.” |
| 10. | Van Dijck, J., Poell, T., & de Waal, M. The Platform Society: Public Values in a Connective World. Oxford University Press. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Final Examination | 1 | %100 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Reading | 1 | 12 | 1 | 13 |
| Individual Work | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | |
OÇ-1 | 5 | 3 | 2 | 4 | 3 | 2 | 2 | 2 |
OÇ-2 | 4 | 4 | 3 | 3 | 4 | 4 | 3 | 3 |
OÇ-3 | 3 | 4 | 3 | 3 | 4 | 4 | 3 | 3 |
OÇ-4 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 5 |
OÇ-5 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 5 |
OÇ-6 | 3 | 4 | 4 | 3 | 4 | 4 | 4 | 4 |
OÇ-7 | 4 | 4 | 3 | 4 | 5 | 4 | 5 | 4 |