Information Package / Course Catalogue
Visual Design Research in Media
Course Code: GZ507
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

It is aimed to have knowledge about visual scanning researches and methods used in the media from the past to the present.

Course Content

Newspaper and news site designs have an important role in the context of both ergonomics and reading the news. Visual scanning researches and methods used in the media from the past to the present will be explained and discussed in the context of this course.

Name of Lecturer(s)
Learning Outcomes
1.Understands the elements of newspaper design and makes research on them.
2.Gains knowledge of visual design research conducted in the field of media.
3.Have knowledge about typography and its historical process.
4.Gains knowledge of research on design.
5.Learns the variables in terms of design between different types of news.
Recommended or Required Reading
1.Onursoy, S. (2005). Gazetelerde Görsel Tasarım Yanlılığı. Selçuk İletişim, 3(4), 142-151.
2.Engin, U. Ğ. U. R. (2019). Ulusal gazete manşetlerinin tipografik tasarım teknikleri açısından yorumlanması. Iğdır Üniversitesi Sosyal Bilimler Dergisi, (20), 147-168.
3.Dingil, A. E. (2017). Türkiye'de Haber Sitelerinin Görsel Tasarım-Ergonomi Düzeyleri ve Etkinliği (Doctoral dissertation, Anadolu University (Turkey)).
Weekly Detailed Course Contents
Week 1 - Theoretical
Elements of newspaper design
Week 2 - Theoretical
News design
Week 3 - Theoretical
Feature news design
Week 4 - Theoretical
Design of sports news
Week 5 - Theoretical
Typography and its historical process
Week 6 - Theoretical
The use of photography and its historical process
Week 7 - Theoretical
The use of color in newspapers and its historical process
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Readership research in newspapers
Week 10 - Theoretical
Discussion of the research
Week 11 - Theoretical
Discussion of the research
Week 12 - Theoretical
Discussion of the research
Week 13 - Theoretical
Discussion of the research
Week 14 - Theoretical
Presentations
Week 15 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory152375
Term Project28220
Midterm Examination114115
Final Examination114115
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
OÇ-1
3
OÇ-2
2
4
OÇ-3
4
OÇ-4
4
3
4
OÇ-5
2
Adnan Menderes University - Information Package / Course Catalogue
2026