Information Package / Course Catalogue
Brand Management and Strategies
Course Code: UTFY511
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To learn basic concepts and current approaches about brands and branding strategies.

Course Content

Brand, branding, branding strategies, current approaches, case studies, discussions.

Name of Lecturer(s)