
| Course Code | : TUR506 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to train students knowing tourism behavior; comprehending the place and importance of tourism behavior in tourism management; knowing the effects of tourism behavior in making decisions in tourism management and showing, applying and using those knowledge of behavior for the benefit of business
By handling the basic concepts in the field of tourism behaviour, internal (psychological) and external foundations (reasons); tourist typologies; behaviours peculiar to touristic lifestyles; touristic purchasing decision processes; bargaining and complaint behaviours of tourists partaking in package and daily tours; tourist-tourist, tourist- local people and tourist-employee relationships; tourist experience and motivation will be discussed within the context of this course.
| Assoc. Prof. Tuğrul AYYILDIZ |
| 1. | He/ she learns the basic concepts about tourism behaviour |
| 2. | He/ she gets knowledge about internal reasons of tourism behaviour |
| 3. | He/ she obtains information about the purchasing behaviours of tourists |
| 4. | He/ she comprehends the subject of tourist experiences |
| 5. | He/she gets information about the behaviours peculiar to touristic life styles |
| 6. | He/ she gets information about tourist-tourist relationships |
| 7. | He/ she gets information about tourist- local people relationships |
| 8. | He/ she gets information about tourist-employee relationships |
| 9. | He/ she learns how the concept of timing is perceived by different cultures |
| 10. | He/ she gets information about complaint behaviours of tourists taking part in package and daily tours |
| 11. | He/she gets information about bargaining behaviours of tourists partaking in package and daily tours |
| 1. | Doğan, H.Z. (2003). Turizmin Sosyokültürel Temelleri (İkinci Baskı), Detay Yayıncılık: Ankara. |
| 2. | Kozak, M. & Kozak, N. (Eds.) (2014). Aspects of Tourist Behavior, Cambridge Scholars Publishing: Newcastle: UK. |
| 3. | Kozak, M. & Kozak, N. (Eds.) (2018)Tourist Behavior: An Experiential Perspective, Springer. |
| 4. | Reisinger, Y. & Turner, L. (2012). Cross Cultural Tourist Behavior in Tourism: Concepts and Analysis, Butterworth Heinemann: Oxford. |
| 5. | Rızaoğlu, B. (2004) Turizm ve Toplumsallaşma Detay Yayıncılık, Ankara |
| 6. | Rızaoğlu, B. (2012),Turizm Davranışı, Detay Yayıncılık, Ankara |
| 7. | Acar, V. & Tanrısevdi, A. (2023) Rehberli Turlarda Turist Davranışları, Ankara: Detay Yayıncılık. |
| 8. | Acar, V. (2018). Uluslararası turistlerin davranışlarının incelenmesi: Türkiye'de rehberli turlara katılan turistler üzerinde bir araştırma, Doktora Tezi, Aydın Adnan Menderes Üniversitesi, Aydın. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Term Project | 1 | 33 | 0 | 33 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 10 | 1 | 11 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | PÇ-10 | PÇ-11 | PÇ-12 | PÇ-13 | PÇ-14 | |
OÇ-1 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-2 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-3 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-4 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-5 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-6 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-7 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-8 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-9 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-10 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||
OÇ-11 | 5 | 3 | 5 | 5 | 3 | 4 | 5 | 4 | 3 | 5 | ||||