Information Package / Course Catalogue - Adnan Menderes University

Information Package / Course Catalogue

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Course Structure Diagram

1. Semester

Course	Course Type	ECTS
1. Term Master Compulsory Courses	Required	13
Elective 1	Area Elective	15
Total ECTS		28

	Course	Course Type	Theory	Prt.	ECTS
	Fields of Specialization I UZM701	Required	8	0	8
	Research Methods TUR501	Required	3	0	5

	Course	Course Type	Theory	Prt.	ECTS
	Applied Statistics TUR502	Area Elective	3	0	5
	Organizational Behavior TUR504	Area Elective	3	0	5
	Tourism Marketing TUR505	Area Elective	3	0	5
	Behaviour Al Aspects of Tourism TUR506	Area Elective	3	0	5
	Financial Management in Tourism Business TUR510	Area Elective	3	0	5
	Human Resources Management in Tourism Business TUR512	Area Elective	3	0	5
	Management and Organization in Hospitality Industry TUR519	Area Elective	3	0	5
	Food and Beverage Management TUR521	Area Elective	3	0	5
	Special Interest Tourism TUR530	Area Elective	3	0	5
	Project Management TUR532	Area Elective	3	0	5
	Brand Management in Tourism Businesses TUR533	Area Elective	3	0	5
	Contemporary Management Techniques in Tourism Businesses TUR534	Area Elective	3	0	5
	Modern Marketing Approaches in Tourism Industry TUR535	Area Elective	3	0	5
	Digitization in Tourism TUR507	Area Elective	3	0	5
	Sustainable Tourism TUR526	Area Elective	3	0	5
	Economic Dynamics in Tourism Sector TUR537	Area Elective	3	0	5
	Academic Writing and Critical Reading TUR538	Area Elective	3	0	5
	Qualitative Data Analysis and Computer-Assisted Analysis Techniques TUR539	Area Elective	3	0	5
	Theory and Research Design in Tourism Research TUR540	Area Elective	3	0	5

2. Semester

Course	Course Type	ECTS
2. Term Master Compulsory Courses	Required	12
Elective 2	Area Elective	20
Total ECTS		32

	Course	Course Type	Theory	Prt.	ECTS
	Fields of Specialization II UZM702	Required	8	0	8
	Seminar SEM702	Required	0	2	4

	Course	Course Type	Theory	Prt.	ECTS
	Applied Statistics TUR502	Area Elective	3	0	5
	Organizational Behavior TUR504	Area Elective	3	0	5
	Tourism Marketing TUR505	Area Elective	3	0	5
	Behaviour Al Aspects of Tourism TUR506	Area Elective	3	0	5
	Financial Management in Tourism Business TUR510	Area Elective	3	0	5
	Human Resources Management in Tourism Business TUR512	Area Elective	3	0	5
	Management and Organization in Hospitality Industry TUR519	Area Elective	3	0	5
	Food and Beverage Management TUR521	Area Elective	3	0	5
	Special Interest Tourism TUR530	Area Elective	3	0	5
	Project Management TUR532	Area Elective	3	0	5
	Brand Management in Tourism Businesses TUR533	Area Elective	3	0	5
	Contemporary Management Techniques in Tourism Businesses TUR534	Area Elective	3	0	5
	Modern Marketing Approaches in Tourism Industry TUR535	Area Elective	3	0	5
	Digitization in Tourism TUR507	Area Elective	3	0	5
	Sustainable Tourism TUR526	Area Elective	3	0	5
	Economic Dynamics in Tourism Sector TUR537	Area Elective	3	0	5
	Academic Writing and Critical Reading TUR538	Area Elective	3	0	5
	Qualitative Data Analysis and Computer-Assisted Analysis Techniques TUR539	Area Elective	3	0	5
	Theory and Research Design in Tourism Research TUR540	Area Elective	3	0	5

3. Semester

Course Groups
3. Term

Course	Course Type	ECTS
3. Term	Required	30
Total ECTS		30

	Course	Course Type	Theory	Prt.	ECTS
	Thesis Study I TEZ701	Required	0	1	22
	Fields of Specialization III UZM703	Required	8	0	8

4. Semester

Course Groups
4. Term

Course	Course Type	ECTS
4. Term	Required	30
Total ECTS		30

	Course	Course Type	Theory	Prt.	ECTS
	Thesis Study II TEZ702	Required	0	1	22
	Fields of Specialization IV UZM704	Required	8	0	8

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Adnan Menderes University - Information Package / Course Catalogue

2026