Main objective of this course is understanding the process and techniques of Marketing Research as well as its application on agricultural products. After taking this course, students will be able to gain skills about problem formulation, research design, data collection, data analysis, interpretation and results reports

Definition and importance of marketing research and the place of marketing research in business organization and marketing information systems. Detection and identification of problems in marketing research, determination of data sources, sampling and data collection methods. Analysis of market segmentation, target market selection and planning of the marketing mix. Advantages of entering international markets, forms of international market entry and forms of payment used in international trade. Consumer, products, distribution channels, advertising, price and foreign market research. To reveal the functions and contributions of the branding, labeling and packaging in agricultural marketing.