
| Course Code | : UTB503 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The fundamentals of strategic management in international markets, strategic analysis, strategy formulation, environmental analysis, implementation and control strategies, and other topics in strategic management (leadership, organizational culture, business ethics, crisis management and unplanned change, strategic management in small enterprises, strategic management issues, case studies).
Will have a basic knowledge about strategic management in international markets. Develops the ability to think strategically. Gain a holistic perspective on business management. You can perform a basic analysis used in strategic management. Get informed about the issues that the Strategic Plan of an enterprise should contain.