Information Package / Course Catalogue
Strategic Management Models in International Markets
Course Code: UTB503
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The fundamentals of strategic management in international markets, strategic analysis, strategy formulation, environmental analysis, implementation and control strategies, and other topics in strategic management (leadership, organizational culture, business ethics, crisis management and unplanned change, strategic management in small enterprises, strategic management issues, case studies).

Course Content

Will have a basic knowledge about strategic management in international markets. Develops the ability to think strategically. Gain a holistic perspective on business management. You can perform a basic analysis used in strategic management. Get informed about the issues that the Strategic Plan of an enterprise should contain.

Name of Lecturer(s)
Learning Outcomes
1.Get informed about the issues that the Strategic Plan of an enterprise should contain
2.National and international dimensions of social, economic and legal structures and analyzes their impact on changes of business and Economics .
3.Students will be able to learn Alternative Strategy Development with Analytical Techniques.
4.Have knowledge about Strategy and Policies in International Markets.
5.Learn the dimensions of strategy selection and strategy selection policies.
Recommended or Required Reading
1.R. Bakoğlu, Çağdaş Stratejik Yönetim F. David, Strategic Management H. Ülgen& K. Mirze, Stratejik Yönetim Johnson & Scholes, Exploring Corporate Strategy M. Porter, Rekabet Stratejisi Thompson & Strickland, Strategic Management
Weekly Detailed Course Contents
Week 1 - Theoretical
General introduction to the course and basic concepts
Week 2 - Theoretical
"The strategic management process and model; the development of a strategic vision and mission; strategy formulation, strategy in Levels
Week 3 - Theoretical
Strategy and competitive advantage: 5 overall strategy, vertical integration strategies, Collaboration Strategies, defensive and offensive strategies
Week 4 - Theoretical
Strategy formulation, environmental analysis, industry
Week 5 - Theoretical
Assessment of the resources and capacity of the business to compete.
Week 6 - Theoretical
Alternative Analytical Techniques, Strategy Development
Week 7 - Theoretical
The choice of strategy
Week 8 - Theoretical
Strategy Selection(Midterm)
Week 9 - Theoretical
Competitive Analysis Techniques
Week 10 - Theoretical
Strategies and policies in international markets
Week 11 - Theoretical
Strategies and policies in international markets
Week 12 - Theoretical
Evaluation Of The Strategy
Week 13 - Theoretical
Dimensions of Strategy Selection and Sample Applications of Strategy Selection Policies
Week 14 - Theoretical
Dimensions of Strategy Selection and Sample Applications of Strategy Selection Policies
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory391057
Midterm Examination140141
Final Examination125126
TOTAL WORKLOAD (hours)124
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
OÇ-2
4
5
5
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026