Information Package / Course Catalogue
Competition Strategies in International Markets
Course Code: UTB512
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

Aims to understanding the importance of environmental factors for competing and being successful in global markets for businesses and creating international marketing strategies

Course Content

Concepts related to international marketing, businesses' marketing strategies and marketing mix elements

Name of Lecturer(s)