Information Package / Course Catalogue
| Course Code | : UTB512 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
Aims to understanding the importance of environmental factors for competing and being successful in global markets for businesses and creating international marketing strategies
Concepts related to international marketing, businesses' marketing strategies and marketing mix elements
| 1. | To be able to analyze and interpret the implemented international marketing strategies and implementations |
| 2. | To be able to evaluate the efficiency of international businesses's marketing activities |
| 3. | Learn Global Market Selection and Global Market Entry Strategies. |
| 4. | Learn basic global marketing strategies. |
| 5. | To have knowledge about global distribution policy. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 3 | 10 | 15 | 75 |
| Midterm Examination | 1 | 15 | 1 | 16 |
| Final Examination | 1 | 30 | 1 | 31 |
| TOTAL WORKLOAD (hours) | 122 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | |||||||||
OÇ-2 | 4 | 5 | 5 | 5 | |||||
OÇ-3 | |||||||||
OÇ-4 | |||||||||
OÇ-5 | |||||||||