Information Package / Course Catalogue
International Marketing Strategies
Course Code: UTB522
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To see things from macro and micro perspectives of the international economic system discuss.

Course Content

Explain the difference between international trade and international marketing

Name of Lecturer(s)
Learning Outcomes
1.Recognize The Basic Concepts Of International Marketing
2.To Recognize And Apply International Marketing Strategies
3. International Marketing Research
4. Assessment Of International Economic Environment
5.Types of research according to purpose and scope Sunday
Recommended or Required Reading
1.Ders kitabı, yardımcı kitap ve yardımcı doküman.
Weekly Detailed Course Contents
Week 1 - Theoretical
The Basic Concepts Of International Marketing
Week 2 - Theoretical
International Marketing Strategies
Week 3 - Theoretical
International Marketing Strategies
Week 4 - Theoretical
Growth Period Strategies
Week 5 - Theoretical
Positioning Strategies
Week 6 - Theoretical
Maturity Strategies and Competition
Week 7 - Theoretical
Strategies for Recession Period
Week 8 - Theoretical
International Marketing Research Process
Week 9 - Theoretical
International Marketing Research Process
Week 10 - Theoretical
Assessment Of International Economic Environment
Week 11 - Theoretical
Assessment Of International Economic Environment
Week 12 - Theoretical
Types of research according to purpose and scope Sunday
Week 13 - Theoretical
Types of research according to purpose and scope Sunday
Week 14 - Theoretical
Case Study
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory3101575
Midterm Examination110111
Final Examination135136
TOTAL WORKLOAD (hours)122
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
5
5
5
4
5
4
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026