Information Package / Course Catalogue
E-Commerce Practises
Course Code: EFN576
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To provide operational technical information in E-commerce activities, as well as to apply and execute online transactions with legal, ethical and social aspects.

Course Content

Environment for developing e-commerce applications. E-Commerce application types. Identify and diagnose e-commerce applications. Feasibility of E-Commerce. E-Commerce needs analysis. High level of detailed and technical design and interpretation. E-Business models. Internet marketing. Online financial action. Taxation over the Internet. Legal, ethical and social aspects. Test and application: JavaScript, JScript, DHTML, CSS, ASP, XML.

Name of Lecturer(s)
Learning Outcomes
1.To be able to define the current e-commerce environment
2.To be able to review the subject and terminology within the operational and management decisions.
3.To be able to apply techniques that can use JavaScript, JScript, DHTML, CSS, ASP, XML documents
4.To understand the presentation of transform and presentation languages
5.Understanding the added value of e-commerce in brand management
Recommended or Required Reading
1.Turban, E. and King, D. Electronic Commerce: A Managerial Perspective. 2006, Pearson Education
2.Multisite Commerce: Proven Principles for Overcoming the Business, Organizational, and Technical Challenges, 1/e, by Mirlas, IBM Press
Weekly Detailed Course Contents
Week 1 - Theoretical
Introduction to E-commerce
Week 2 - Theoretical
E-commerce practices
Week 3 - Theoretical
Types of E-commerce practices
Week 4 - Theoretical
Identifying and diagnosing E-commerce practices
Week 5 - Theoretical
Feasibility of E-commerce
Week 6 - Theoretical
E-commerce requirement analysis
Week 7 - Theoretical
High level, detailed and technical design and interpretation
Week 8 - Intermediate Exam
Midterm
Week 9 - Theoretical
E-Business models
Week 10 - Theoretical
Internet marketing
Week 11 - Theoretical
Online financial movement and taxation over the Internet
Week 12 - Theoretical
Legal, ethical and social aspects
Week 13 - Theoretical
E-Commerce Techniques: JavaScript, JScript
Week 14 - Theoretical
E-Commerce Techniques: DHTML, CSS
Week 15 - Theoretical
E-Commerce Techniques: ASP, XML
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Individual Work72228
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
3
4
3
4
4
4
3
4
3
OÇ-2
4
4
3
4
3
4
5
4
3
OÇ-3
4
3
4
3
4
3
4
4
4
OÇ-4
4
3
3
4
3
4
3
4
3
OÇ-5
4
4
5
5
4
4
3
3
4
Adnan Menderes University - Information Package / Course Catalogue
2026