The aim of this course is to explain the importance of international marketing and to give information about foreign market conditions.

The concept of global marketing, Basic issues of global economic relations, Global goods movement, Reasons that lead firms to global markets, Globalization phenomenon and its effects on marketing, Globalization process of firms, Micro environmental factors in global marketing, Macro environmental factors in global marketing, Global marketing strategies: market segmentation and targeting, positioning in global marketing, global marketing mix, product and brand decisions, pricing decisions, distribution channels and physical distribution decisions, marketing communication decisions.