Information Package / Course Catalogue
| Course Code | : EFN535 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The aim of this course is to explain the importance of international marketing and to give information about foreign market conditions.
The concept of global marketing, Basic issues of global economic relations, Global goods movement, Reasons that lead firms to global markets, Globalization phenomenon and its effects on marketing, Globalization process of firms, Micro environmental factors in global marketing, Macro environmental factors in global marketing, Global marketing strategies: market segmentation and targeting, positioning in global marketing, global marketing mix, product and brand decisions, pricing decisions, distribution channels and physical distribution decisions, marketing communication decisions.
| 1. | Analyzes international marketing and its effects, |
| 2. | Gains knowledge about the internationalization process of businesses |
| 3. | Analyzes environmental factors in international markets, |
| 4. | Have knowledge about research methods for foreign markets, |
| 5. | Küresel pazarlama açısından mal bedellerinin ödenme yöntemlerini açıklayabilme |
| 1. | ALTINBAŞAK, İpek; Akyol, Ayşe; Alkibay, Sanem; vd., Küresel Pazarlama Yönetimi, Beta Yayın, İstanbul, 2008 |
| 2. | Stratejik Küresel Pazarlama (2009) Ed: Necdet Timur, Alparslan Özmen |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 15 | 2 | 0 | 30 |
| Midterm Examination | 1 | 9 | 1 | 10 |
| Final Examination | 1 | 14 | 1 | 15 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 4 | 4 |
OÇ-2 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 4 | 5 |
OÇ-3 | 3 | 4 | 4 | 4 | 5 | 5 | 5 | 5 | 5 |
OÇ-4 | 4 | 5 | 4 | 5 | 4 | 3 | 5 | 4 | 5 |
OÇ-5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 | 5 |