Information Package / Course Catalogue
| Course Code | : BFN563 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
To enable students understand and analyze the current strategic management knowledge by observing them trough projects in practice.
Basic Concepts of Strategic Management, Strategic Management Process and Model; Developing a Strategic Mission and Vision, Setting Objectives and Crafting a Strategy, Levels of Strategy, Strategy and Competitive Advantage; Types of Strategies (integration, intensive, diversification, defensive strategies), Porter’s Generic Strategies, Strategy Formulation; Environment Analysis, Industry and Competitive Analysis, Resources, Competences and Strategic Capability, Strategy Development with Analytical Techniques, Dimensions and Policy of Strategic Choice, Strategies for Competing in emerging Industries, Strategies for Competing in Maturing Industries and High Velocity Markets, Strategies for Competing in Fragmented Industries, Strategies for Competing in Declining Industries, Strategies for Competing in International Markets, Implementing Strategy; Creating Resource Capability and Structuring the Organization, Evaluation of Strategy.
| Prof. Hüseyin YILMAZ |
| 1. | Are able to develope strategy and performance |
| 2. | Are able to express Vertical Integration, Cost Leadership, Product Differentiation, Creating Elasticity |
| 3. | Know Corporate Strategies, Strategic Cooperations |
| 4. | To be able to identify strategic objectives and goals |
| 5. | To be able to understand the stages of strategic evaluation, strategic implementation and control |
| 1. | Hayri Ülgen ve Kadri Mirze, Stratejik Yönetim, 5.bası, 2010 Beta Yayınları, İstanbul |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 7 | 2 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 4 | 4 | 2 | 5 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 4 | 4 | 4 | 2 | 5 | 3 | 3 | 3 | 3 |
OÇ-3 | 4 | 4 | 4 | 2 | 5 | 3 | 3 | 3 | 3 |
OÇ-4 | 3 | 3 | 3 | 5 | 4 | 4 | 4 | 4 | 4 |
OÇ-5 | 4 | 4 | 5 | 3 | 3 | 3 | 5 | 4 | 4 |