Information Package / Course Catalogue
Strategic Management in Banks
Course Code: BFN563
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

To enable students understand and analyze the current strategic management knowledge by observing them trough projects in practice.

Course Content

Basic Concepts of Strategic Management, Strategic Management Process and Model; Developing a Strategic Mission and Vision, Setting Objectives and Crafting a Strategy, Levels of Strategy, Strategy and Competitive Advantage; Types of Strategies (integration, intensive, diversification, defensive strategies), Porter’s Generic Strategies, Strategy Formulation; Environment Analysis, Industry and Competitive Analysis, Resources, Competences and Strategic Capability, Strategy Development with Analytical Techniques, Dimensions and Policy of Strategic Choice, Strategies for Competing in emerging Industries, Strategies for Competing in Maturing Industries and High Velocity Markets, Strategies for Competing in Fragmented Industries, Strategies for Competing in Declining Industries, Strategies for Competing in International Markets, Implementing Strategy; Creating Resource Capability and Structuring the Organization, Evaluation of Strategy.

Name of Lecturer(s)
Learning Outcomes
1.Are able to develope strategy and performance
2.Are able to express Vertical Integration, Cost Leadership, Product Differentiation, Creating Elasticity
3.Know Corporate Strategies, Strategic Cooperations
4. To be able to identify strategic objectives and goals
5. To be able to understand the stages of strategic evaluation, strategic implementation and control
Recommended or Required Reading
1.Hayri Ülgen ve Kadri Mirze, Stratejik Yönetim, 5.bası, 2010 Beta Yayınları, İstanbul
Weekly Detailed Course Contents
Week 1 - Theoretical
Term and concepts about Strategic Management
Week 2 - Theoretical
Strategic Manageement Process and Factors
Week 3 - Theoretical
External Enviroment Analysis
Week 4 - Theoretical
Management Analysis
Week 5 - Theoretical
Measurment and Situation Definition Matrix of Enviroment Factors
Week 6 - Theoretical
Strategic Guidance
Week 7 - Theoretical
Basic Strategies and Subgroups
Week 8 - Intermediate Exam
Midterm Exam
Week 9 - Theoretical
Senior Management Strategies
Week 10 - Theoretical
Competition Strategies
Week 11 - Theoretical
Functional Strategies
Week 12 - Theoretical
Techniques used to apply management strategies
Week 13 - Theoretical
Application of Strategies
Week 14 - Theoretical
Strategic Valuation and Control
Week 15 - Theoretical
Applications
Week 16 - Final Exam
Final Exam
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory142370
Individual Work72228
Midterm Examination110111
Final Examination115116
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
PÇ-6
PÇ-7
PÇ-8
PÇ-9
OÇ-1
4
4
2
5
3
3
3
3
3
OÇ-2
4
4
4
2
5
3
3
3
3
OÇ-3
4
4
4
2
5
3
3
3
3
OÇ-4
3
3
3
5
4
4
4
4
4
OÇ-5
4
4
5
3
3
3
5
4
4
Adnan Menderes University - Information Package / Course Catalogue