Information Package / Course Catalogue
Application of E-Trade
Course Code: MHY536
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

The main focus of this course is to give an introduction to eCommerce and an overview about eCommerce information systems. The course intends to prepare attending students to meet challenges created by modern organizational structures and innovative business models eCommerce approaches follow. Students will be able to understand fundamental software technologies relevant for eCommerce, to describe, identify and classify eCommerce applications and systems and to identify and evaluate existing and emerging eCommerce business models.

Course Content

Introduction to eCommerce (Terminology: eCommerce, eBusiness, eWorld, eCooperation, eGovernment, eProcurement, eMarketplace), mobile business (applications, services, technologies, Turkey related issues) Commercial opportunities on the Internet, Ecommerce Model (reference, transaction), Business structures (B2C, B2B, C2C) eCommerce from a business perspective (eCommerce Business Models, trends and directions), E-Collaboration and software technologies for enabling of eCommerce Concepts and technologies for B2C transactions, Concepts and technologies for B2B transactions, Legal aspects of eCommerce Security issues for eCommerce, Government procurement, E-Commerce Customization Tools E-Sourcing, E-Branding

Name of Lecturer(s)