Information Package / Course Catalogue
| Course Code | : MHY536 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The main focus of this course is to give an introduction to eCommerce and an overview about eCommerce information systems. The course intends to prepare attending students to meet challenges created by modern organizational structures and innovative business models eCommerce approaches follow. Students will be able to understand fundamental software technologies relevant for eCommerce, to describe, identify and classify eCommerce applications and systems and to identify and evaluate existing and emerging eCommerce business models.
Introduction to eCommerce (Terminology: eCommerce, eBusiness, eWorld, eCooperation, eGovernment, eProcurement, eMarketplace), mobile business (applications, services, technologies, Turkey related issues) Commercial opportunities on the Internet, Ecommerce Model (reference, transaction), Business structures (B2C, B2B, C2C) eCommerce from a business perspective (eCommerce Business Models, trends and directions), E-Collaboration and software technologies for enabling of eCommerce Concepts and technologies for B2C transactions, Concepts and technologies for B2B transactions, Legal aspects of eCommerce Security issues for eCommerce, Government procurement, E-Commerce Customization Tools E-Sourcing, E-Branding
| 1. | Ability to understand fundamental concepts, alternative approaches for e-commerce that take into account management, operations, technology aspects in an integrative way |
| 2. | Ability to analyse and develop e-commerce ideas and required business plan |
| 3. | Ability to choose appropriate e-commerce technologies, underlying architecture, applications for organizations and new business ventures |
| 4. | Ability to effectively use techniques and tools to integrate management, operations, and technology aspects of e-commerce development |
| 5. | Ability to grasp importance of team work, motivation and mentoring |
| 1. | Trade 2013, Global Edition, Kenneth Laudon, Carol Guercio Traver |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 2 | 3 | 70 |
| Individual Work | 7 | 2 | 2 | 28 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 15 | 1 | 16 |
| TOTAL WORKLOAD (hours) | 125 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | PÇ-6 | PÇ-7 | PÇ-8 | PÇ-9 | |
OÇ-1 | 4 | 2 | 5 | 5 | 5 | 4 | 4 | 4 | 4 |
OÇ-2 | 3 | 4 | 4 | 4 | 5 | 5 | 5 | 4 | 4 |
OÇ-3 | 5 | 5 | 5 | 4 | 4 | 4 | 4 | 4 | 4 |
OÇ-4 | 3 | 3 | 3 | 5 | 5 | 4 | 4 | 4 | 4 |
OÇ-5 | 4 | 4 | 4 | 5 | 4 | 3 | 3 | 5 | 3 |