Information Package / Course Catalogue
Semiotics Practise
Course Code: TRDE588
Course Type: Area Elective
Couse Group: Second Cycle (Master's Degree)
Education Language: Turkish
Work Placement: N/A
Theory: 3
Prt.: 0
Credit: 3
Lab: 0
ECTS: 5
Objectives of the Course

By starting with the main principles of semiotics, analyzing the relation between semiotics and other disciplines and analyzing different types of signs, studying theorists who founded the basics of semiotics and the approaches of contemporary theorists comprehensively and enable the students to read different types of signs on different contexts precisely

Course Content

To be able to dominate semiotics with different disciplines

Name of Lecturer(s)
Learning Outcomes
1.Consensus in the field of semiotics applications
2.To learn what is semiotics and theorists working on this subject
3.Knows semantics in semiotics, codes, code types
4.Makes semiotic analysis in advertising, cinema and television
5.Knows how to create and analyze indicators in advertising
Recommended or Required Reading
1.Küçükerdoğan, Rengin. Reklam Söylemi, İstanbul:Es Yayınları, 2005.
2.Akerson, Fatma Erkman. Göstergebilime Giriş, İstanbul: Multilingual Yabancı Dil Yayınları, 2005
3.Berke Vardar, Dilbilimin Temel Kavram ve İlkeleri, İstanbul:Multilingual Yabancı Dil Yayınları, 1998.
4.Barthes, Roland. Göstergebilimsel Serüven, İstanbul:Yapı Kredi Yayınları, 2009.
5.Saussure, Ferdnand de. Genel Dilbilim Dersleri, İstanbul:Multilingual Yabancı Dil Yayınları
Weekly Detailed Course Contents
Week 1 - Theoretical
Mentioning about the main principles of semiotics by starting with the philosophical origins of semiotics and its relation with linguistics
Week 2 - Theoretical
Stating the types of semiotics and providing examples about types of semiotics
Week 3 - Theoretical
Stating the communication between the semiotics and different disciplines.
Week 4 - Theoretical
Examining the contributions and analyzing methods of theorists who established the basis of semiotics.
Week 5 - Theoretical
Discussing the approaches of theorists who founded the main principles of semiotics within the concept of structuralism and examining the signs in different texts.
Week 6 - Theoretical
Studying the new approaches of contemporary semiotics in this field.
Week 7 - Theoretical
Analyzing the examples according to the approaches of contemporary semiotics
Week 8 - Theoretical
Analyzing the examples according to the approaches of contemporary semiotics, (Midterm exam)
Week 9 - Theoretical
Analyzing the examples according to the approaches of contemporary semiotics
Week 10 - Theoretical
Linguistic and visual analyses based on the relation between advertisement, movie, literature and semiotics.
Week 11 - Theoretical
Semiotic interpretations about current examples and analyze examples.
Week 12 - Theoretical
Presentations with visual and linguistic reading and interpretations.
Week 13 - Theoretical
Presentations with visual and linguistic reading and interpretations.
Week 14 - Theoretical
General evaluation
Assessment Methods and Criteria
Type of AssessmentCountPercent
Midterm Examination1%40
Final Examination1%60
Workload Calculation
ActivitiesCountPreparationTimeTotal Work Load (hours)
Lecture - Theory140342
Midterm Examination130131
Final Examination150252
TOTAL WORKLOAD (hours)125
Contribution of Learning Outcomes to Programme Outcomes
PÇ-1
PÇ-2
PÇ-3
PÇ-4
PÇ-5
OÇ-1
3
OÇ-2
OÇ-3
OÇ-4
OÇ-5
Adnan Menderes University - Information Package / Course Catalogue
2026