
| Course Code | : MYL544 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
The objective of this course is to improve the knowledge base about this area.
Introduction, The digital world and description of e-commerce, Network and individual online, Web business models, Customer support and online quality, New product development and the Net, Online community, Pricing and online world, E-trade, E-commerce marketing plans, Organizations for the Net, Case study for e-commerce.
| 1. | The Electronic Trade techniques prepares students to succeed in the emerging discipline of marketing in the digital environment. |
| 2. | Students will be prepared to address business strategy in the network economy; specific digital techniques; Web and outline trade; customer relationship management; e-business development; and current thinking on legal and social issues. |
| 3. | |
| 4. | |
| 5. |
| 2. | Yıldız, H. (2005). Küreselleşmenin vergileme üzerine etkileri ve Türkiye açısından bir değelendirme, Ankara: Seçkin Yayıncılık. |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 4 | 3 | 98 |
| Midterm Examination | 1 | 10 | 1 | 11 |
| Final Examination | 1 | 20 | 1 | 21 |
| TOTAL WORKLOAD (hours) | 130 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 3 | 3 | 3 | 3 | 3 |
OÇ-2 | 3 | 3 | 3 | 3 | 3 |
OÇ-3 | 3 | 3 | 3 | 3 | 3 |
OÇ-4 | 4 | 3 | 4 | 3 | 3 |
OÇ-5 | 4 | 3 | 3 | 3 | 4 |