Information Package / Course Catalogue
| Course Code | : GAST515 |
| Course Type | : Area Elective |
| Couse Group | : Second Cycle (Master's Degree) |
| Education Language | : Turkish |
| Work Placement | : N/A |
| Theory | : 3 |
| Prt. | : 0 |
| Credit | : 3 |
| Lab | : 0 |
| ECTS | : 5 |
It is aimed to follow the marketing strategies and literature used in the food and beverage industry.
In order to capture competitive advantage and sustaining business success, customer-centric marketing strategies are essential. The core concepts and tools of contemporary strategic marketing management—from market segmentation and product positioning to consumer needs and buying behavior to digital and social media marketing will be explored.
| 1. | Can follow the literature of Strategic Marketing. |
| 2. | Market Segmentation follows target market setting and market positioning practices in the food and beverage field. |
| 3. | Knows the research methods used in strategic marketing. |
| 4. | Knows marketing strategies. |
| 5. | Knows marketing strategies. |
| 1. | Marketing Strategies, A Managerial Approach, Remzi Altunışık |
| 2. | Marketing Research, Kemal Kurtuluş |
| 3. | Marketing Research, Naresh K. Malhotra |
| Type of Assessment | Count | Percent |
|---|---|---|
| Midterm Examination | 1 | %40 |
| Final Examination | 1 | %60 |
| Activities | Count | Preparation | Time | Total Work Load (hours) |
|---|---|---|---|---|
| Lecture - Theory | 14 | 3 | 3 | 84 |
| Midterm Examination | 1 | 15 | 2 | 17 |
| Final Examination | 1 | 20 | 2 | 22 |
| TOTAL WORKLOAD (hours) | 123 | |||
PÇ-1 | PÇ-2 | PÇ-3 | PÇ-4 | PÇ-5 | |
OÇ-1 | 5 | 5 | 5 | 4 | |
OÇ-2 | 5 | 4 | 5 | 5 | |
OÇ-3 | 5 | 4 | 4 | 4 | |
OÇ-4 | 5 | 4 | 4 | 5 | |
OÇ-5 | 4 | 5 | 4 | 4 | |